The challenge
Ruby Somera Design Studio helps holistic entrepreneurs build successful brands. Ruby brought me on to create a smart solution that steered clear of group coaching and online courses. I was tasked to write a handbook that taught her clients branding and marketing basics.
The solution
I crafted a 35-page ebook titled ‘Build Your Holistic Brand Toolkit.’ This versatile content can be sold as both a printed book and an ebook or even developed into a series for years to come. It’s a clever way to showcase expertise, assist more people, and generate passive income. As I served as a ghostwriter for this project, Ruby’s name takes center stage as the author.
The book title and subtitle
I came up with a catchy and concise title and subtitle.
Title: Build Your Holistic Brand Toolkit
Subtitle: Build your holistic brand from scratch, with step-by-step guidance.
The book
The finished product was a beautiful, practical, and inspirational book that includes a comprehensive resource section packed with templates and references.
The brand archetype.
Since Ruby Somera Design Studio works with holistic brands, I used the Enchantress Archetype to bring a reassuring, transformative, and confident tone to her project. When people read her eBook, they feel:
- Ready to start or take their business to the next level.
- Powerful and capable.
- Transformed.
Credits
Copywriter: Bianca Heath
Design: Bianca Heath
Photography: Canva stock images
