Welcome to my portfolio
Social Media Influencers — General Motors OnStar
Influencer marketing is $21.1 billion business that every company should include in their marketing plan. As the lead social media copywriter at Campbell Ewald, I get to concept partnership ideas, help create influencer briefs and write post copy across General Motors (OnStar, Chevrolet, Buick, GMC and Cadillac).
Cadillac Velocity Upgrade
Our mission: craft a 30-second video, product page, and posters that fuel LYRIQ excitement, while boosting OnStar’s brand presence.
HD streaming Campaign
A 15-second spot for OnStar, partnering with Hulu and Chevrolet. This comprehensive campaign encompassed video, social media elements, and a dedicated landing page.
Book Ghostwriting — Ruby Somera Design Studio
I conceptualized, designed, and created a 35-page book for Ruby Somera Design Studio to sell in print and digital format.
EdTech — Online Course Email Campaign
A email nurture sequence to upsell a big ticket course for women entrepreneurs. This project included A/B testing, email copywriting, strategy and client data research.
Website Copywriting — Lit and Leisure Travel Agency
Website copywriting for a travel agency launch. Includes SEO copywriting, brand tagline and promotional video.
Website Copywriting — Chef Shari Shobe
Rebrand campaign for a private chef company. Includes brand tagline, local SEO copywriting, website copy and design, cornerstone article, social media and press release.
Social Media Copywriting — Thames Media Solutions
Over a two-year period working with Michelle, I crafted hundreds of social media captions, including fun quizzes, carousels, and relatable post copy.
Clients
