Challenge
Purchasing an online course or coaching program is like paying for college tuition. It’s a huge investment, which means a ton of research goes into choosing the right one. The Sponsorship Lady is a corporate sponsorship course provider for brands and influencers. I was tasked to create an email campaign to promote their Teachable course.
Solution
I worked directly with the program’s coach to create a 13-email campaign. The emails focused on buyer objections, storytelling, social proof and purchase bias. The campaign was disbursed to her lead magnet webinar attendees.
Emails
Brand archetype
Since The Sponsorship Lady is a course provider who helps influencers and speakers secure brand sponsorships for their events, I used the Queen Brand Archetype to bring a confident, refined, and empowering tone to their campaign. Prospects want to feel they:
- Have access to exclusive information.
- Are being served the best of the best.
- Can have it “ALL” without sacrificing their values.
Credits
Copywriter: Bianca Heath
